10 Killer Ways To Defeat Your Competition
- Offer free original content. It's important to give
your visitors information they can't find anywhere
else. If you're the only source, they'll visit your site.
- Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better.
- Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit.
- Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience.
- Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money.
- Make your web site look professional. You want
to have your own domain name, easy navigation,
attractive graphics, etc.
- Let people read your ad before they get to your
freebie. When you use free stuff to lure people to
your web site list it below your ad copy.
- Attract the target audience that would buy your
product or service. A simple way to do this is to
survey your existing customers.
- Test and improve your ad copy. There are many
people who write an ad and never change it. Make
sure you get the highest possible response rate.
- Give people an urgency so they buy now. Many
people are interested in your product but they put
off buying it until later and eventually forget about it.
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