The rapid growth of the Internet and online services
that has been witnessed worldwide will soon find us all
living in a society where an online connection
will be as common and necessary as a telephone.
The Internet is the future of marketing and communication -
giving businesses access to a massive potential market
of millions of people worldwide and a cost-effective
means of communicating with prospects and customers.
Effective marketing on the web consists of:
• Having a professional, user-friendly website
• Listing that website with online directories and search indexes
• Using referral programs to promote products and services
• Using e-mail to promote, follow-up and respond to customer needs
• Using online marketing materials to boost and supplement traditional advertising
and marketing methods
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"Smaller companies often assume a Web site is just a solution
for marketing their business. This isn't
true at all.
Rather, a Web site should act like a
friendly staff member. Most successful
Web sites out there act as a help desk
or a salesperson. They should help a
company field incoming calls, handling
easy questions like driving directions
or price list or show schedules, so that
the live staff can be freed up to do
more "real" work.
That's much different than just marketing your company to the world."
Quote from: Business Week Online: February 5, 2001 Issue
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Reasons to Have a Website
Wondering if you really need a website? Trying to
figure out how to get the most out your existing
website? We've compiled this list of reasons to
have a website to give you an overview of the
possible reasons and advantages of having your own website.
More...
Promoting your Web Site the Right Way
This article cuts through the hype about Internet
marketing and gives you realistic and practical insight
about the key elements of successful
marketing on the Internet.
More...
The Truth about Search Engines
Search Engines are not everything that they profess to be.
They are certainly not the traffic producers that you have
been told they are. Search engines are important,
but they should only be a small part of your marketing
efforts. You need to be able to submit to them, then
forget them. How are you going to beat out the other
3,000,000,000 (3 billion) web pages on the internet? Your
web site is in competition, for a top listing, with
every one of them. What do you have that they don't?
You are not going to beat them all!
More...
