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6. Getting Started — Website Promotion

Welcome to our Getting Started quick tutorial series. This is a step-by-step overview of the basic information that any website owner needs to know about the web and websites in general.

This information is very basic and is written in non-technical language so that a beginner can get up to speed on website know-how.

Table of Contents

What is website promotion?
Can anyone do website promotion?
What does website promotion cost?

Does Smart  Web Centers offer website promotion services?
How do I advertise on the Internet?


What is website promotion?

Website promotion is telling people that you have a website and letting them know what you are selling or offering. If you have a business online or even if you are just selling one thing you need to let people know first of all what it is you have, and also where to find you.

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Can anyone do website promotion?

Yes. However, on-line promotion can be quite a bit different than off line 
promotion and so it is recommended you research or read a few tutorials before you begin. Learning from others who have already been there will help you to understand the differences and also give you the tools and already tried methods of promotion that are available on the web.

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What does website promotion cost?

There are many free resources on the web, however, chances are you will have to do most of the research and work yourself. You can get paid service providers who do all the hard work for you if you want at a certain fee. It all depends on what you are able and willing to spend in money and time. In-house, you can add your website address to your letterheads, business cards, existing advertisements and promotional materials. A press release is an excellent and often forgotten way to get out there and known. Basically, everyone, personal and business related that you know and don't know need to be informed about your website.

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Does Smart Web centers offer website promotion services?

Yes. We can help you with the meta-tags on your website using the correct words and phrases so that they will be indexed properly by the many search engines. Our affiliates, which we have hand picked, will also be of great benefit to your website success.

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How do I advertise on the Internet?

There are a many different ways for you to advertise on the Internet. From your website you can have a "Link to Us" page where your visitors can get one of your banners or buttons to put on their website. You can offer an affiliate program, where your visitors can make money from having your link on their site so that if someone comes from their site through your link and buys something that site would get a percentage of the sale. You can do direct email campaigns or go to chat forums and announce your website, and there are a variety of link exchange programs to use. All of the above have their pros and cons and there is plenty of documentation available to tell you what sort of results you can expect. The key factor is advertising on the Internet is an ongoing program and the more you can get your website out there on a consistent basis, the more success you will see.

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